Creative writing and business writing: sounds like such a dichotomy! Yet when used in tandem, it can do wonders in creating strong public relations and advertising organizations.
Don’t fall for the static definition of creative writing. In reality, it goes way beyond that! The perfect ingredient brings the spark and bakes the best copies possible.
Take any business copy, for instance. Once you read through it, you will find no interest whatsoever in reading it again. Such copies feel like a body without any breath. But with creative writing, you can make the content intriguing by adding a splash of personality and emotions to it. As a result, the same piece of content that previously lacked human touch – with a bit of creativity and play of words can create meaningful connections with your customers.
Transforming Content Through Creativity
It’s truly fascinating to witness how creative writing can transform an ‘eh’ content into ‘wow’ content. That’s the power of creative writing.
Creative writing is innovative and recreational. It comes from the writer’s expression of thought, opinions, and ideas. Incorporating creativity in your business, academic, technical, and journalistic writing – gives your readers a sense of entertainment, keeps them engaged – giving them a reason to read more!
It is more like creating a beautiful picture in the minds of readers through creative words!
Be it any type of content, when written creatively, grabs the readers’ attention, establishes businesses, builds brand awareness, and creates credibility. Compared to the bogus, stale, unappealing form of business writing – creative copies linger in your readers’ minds, dance in their hearts, and inspire them to take action.
Incorporating Creativity in Business Writing
When we think of creative writing, we think of it as creating a compelling character, a novel plot, beautiful descriptions, pros, and rhymes. But it is so much more than that!
Let’s take an example of a business letter sent to customers to describe a rate increase. Obviously, you know it’s bad news! But creative writers can frame the angle of this business message in such a way that fits their needs perfectly.
If truth be told, business writings without creativity are more like a key without a lock!
Here are a few ways how creative writers of Content Euphoria incorporate business writing with a creative writing:
● Email Writing
B2B businesses benefit the most from email marketing. When you send an email to your audience with jargon business language – it won’t take much time for your email to land in the spam folder.
However, an email written creatively with enticing subject lines and beautiful texts – pushes your reader to open the mail and take the required actions you want. It makes it fun, exciting, and easy to read – ultimately bringing you higher ROI on your email campaigns.
● Ads Writing
The goal of advertising writing is to pitch the product or service in a way to sell commercially. Therefore, any good advertisement script must catch the readers’ attention, raise brand awareness and motivate your audience towards the product or service advertised.
Incorporating creative writing in your ad campaigns makes them more appealing, creates a lasting impression on the consumer, and influences brand perception.
● Video Content
Any form of content you witness online in the form of V-blogs, live videos, animated GIFs, webinars, and recorded presentations are forms of video content. Dull, boring video content is of no good for your audience.
But drafting the same content creatively will grab your audience’s attention instantly, increase your number of views and make your audience subscribe to your channel- and can become one of the most powerful marketing tools for your business.
● Podcast Scripts
A well-drafted podcast script provides a detailed outline, direction, and flow for your podcast episode. Rather than a simple, lacklustre podcast script, a creatively written script, a casual tone with a free-flowing conversation can make your podcast more interesting for the listeners – and you can utilize it to target your desired audience with different comical punches.
When it comes to creative writing or creative content, the potential is limitless – but only if you know how to present it rightly, without losing the original meaning.
How Content Euphoria Incorporates Creative Writing In Business Writing
Building The Foundation
Creative writing is not just fantastical hogwash. Our team of creative writers constructs an ingenious argument using supporting evidence backed by research. Before starting, we make sure to get the basics right and get a good grasp on the subject matter – and we start building impressionable work from there.
Knowing The Audience
The key component of business writing is knowing the audience and using languages or industry phrases that resonate with them. Then, based on the findings, we develop buyers’ personas and understand your audience’s needs.
Once we have all this necessary information, we incorporate content creatively that helps communicate with your customers better and attract them with innovative content and other communications mediums – using the right message, tone, and words.
Good Grammar Makes A Difference
Writing creative content goes hand in hand with good grammar and syntax. However, we don’t restrict our creativity owing to the laws of English grammar. Rather, it is a guiding tool for our creative writers to flourish and mature and write better marketing copy incorporating creativity.
Every Word Counts
The primary part of creative writing in business is knowing “less is more.” Therefore we ensure every word we use counts, carries weight – and everything is undertaken with precision and concision.
One Point Solution for Creative Content Writing!
When incorporating creative writing in your business document, you must ensure you do it the right way. And in such cases, you need the help of professionals who can go beyond the norms of business writing and bring forward your message creatively that suits your customers perfectly. Talking about professionals, you don’t have to look any further than the expert team of Content Euphoria.
We have a power pack in-house, handpicked from across the country – creating captivating and entertaining content for your audience. We can tailor-make packages depending on your business requirement and needs – bringing you stellar content that fills up the gaps and tunes in the emotional chord with the readers.
Above all, it’s your business and your decision –and we want you to publish the best creative marketing copies out there!